I can’t tell you how many times I’ve seen the question “How do I get more clients?”. I always see the same response of “Boost a post on your Facebook!”. My absolute best advice is do not boost that post on Facebook or any other social media platform!
The first question you’re probably asking yourself is why. If you’re not posting regularly or engaging with your audience then that boosted post isn’t going to go far. Regularly interacting with your audience is going to take you much further than paying a social media platform to show a post to people who may or may not even look at it. Is your page followed or “liked” by potential clients, or are you just joining all the Facebook follow me ladders? Don’t get me wrong, I follow tons of other bakers and love being a part of the baking community. However, if all of the people that are seeing your content are other bakers, you’re not likely to be making any sells soon. Share your business page or a post from your business page to a local group. Let me elaborate on that. If your neighborhood has a group on social media share your business page to it! If you’re in any groups with local moms or entrepreneurs you can share your business page there as well.
Take that $25 or $30 that you were going to give Facebook and spend it on some business cards or fliers to hand out. Find places in your community to hang up your business cards or fliers. There are tons of places that have bulletin boards specifically for that. For instance, grocery stores, libraries, realtor’s offices, and many other places are great for expanding your business! Make sure to include 2 business cards when you sell your product locally. This way your client has a card to hang on to, as well as one they can share with someone else.
Another great way to get new clients is to form friendships with other bakers in your area. There are plenty of times where I’ve gotten a message from a fellow baker who was booked and had a client needing something. This is a great way to not only get to know your fellow bakers, but to also expand your clientele. I do hear of bakers who aren’t a fan of this because of pricing issues. While I understand that, there is room for each and every one of us. We can all be a part of such an amazingly talented community on many different levels while supporting one another!
I’m sure there are people who will disagree and that’s okay. I’m just here to share my experience and what worked, or didn’t work for me. You don’t have to spend money boosting a post when there are things that you can absolutely do for free! Feel free to comment if you’ve had any experience or even ideas on gaining clients!